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Birmingham Children's Hospital Charity
During the university module 'PR Planning and Delivery', I created a hypothetical campaign plan for Birmingham Children's Hospital Charity's annual fundraising event the Big Bandage.
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At university, I completed a placement at Birmingham Children's Hospital Charity and later used the experience to create a marketing and communications campaign for the charity.
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The campaign plan included press releases, a media list and a detailed strategy on how to achieve the campaign's objectives. As the campaign is hypothetical, it was difficult to measure but I believe this campaign would successfully achieve BCHC's communication goals.
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The campaign document is available on request.
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