Permission to smile

Permission to Smile is a campaign in Birmingham with a simple aim to encourage communities in the area to smile more. This can be by smiling at a neighbour in the street, helping someone in need or getting involved in community projects. 

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Having previously volunteered for the charity through a student project, I admired the goodwill behind their objectives and wanted to help further by creating a communications plan for their team. 

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The communication plan includes an analysis of the organisation and their social media platforms, identifying stakeholders and the audience, how to reach them and campaign ideas. 

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If you would like to take a look, the communications plan is available on request.

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